AMAZING PRODUCTS
AT HONEST PRICES.
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SMART TECHNOLOGY DOESN'T HAVE TO COST A FORTUNE.
At Xiaomi, we make amazing products at honest prices.
Since our founding in 2010, we have won the trust of more than 200 million users in 80 markets across the globe, and are now the fourth largest smartphone brand in the world.
OUR PHILOSOPHY: EFFICIENCY AND TRANSPARENCY.
We believe in efficiency, honesty, and transparency above all else. Affordable prices certainly don’t mean low quality.
In fact, we use only world-class components provided by the industry’s best, and our products have won countless design and innovation awards.
Moreover, in fulfilling our vision to provide innovation for everyone, we have pledged to keep our hardware net profit margin under 5% for the next 80 years.
YOU ARE AT THE CENTER OF OUR UNIVERSE.
Our customers are at the heart of everything we do. You tell us how to improve our products, and we listen.
With your help, you make us even better - so we can create even more amazing products, at even more accessible prices.
We are leading the way to a future where all our products talk to each other. When your world is seamlessly connected, life is that little bit smarter and simpler.
THIS IS MI.
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